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Clay
PaidAI-powered outbound enrichment and sequencing
Last updated July 25, 2026
Overview
Clay helps GTM teams enrich leads, personalize outreach, and automate research workflows with AI and a large catalog of data providers.
Features
- Clay core product features
- Web app access for teams and individuals
- Ongoing model and product updates
Best use cases
- Everyday Clay workflows
- Team collaboration and productivity
- Experimenting with AI-assisted work
Pros
- Well-known product with broad adoption
- Actively maintained and improved
- Useful defaults for most users
Cons
- Advanced usage may require a paid plan
- Best results still need clear prompts